What really matters to your customers?

What really matters to your customers? 

We spend a lot of time talking to integrators, electricians, and system designers across the country. And while every project is different, some patterns always come up. 

Here’s what we’ve learned: 
When it comes to smart building technology, there are three things your customers care about most. 

Not the brand. 
Not the latest feature. 
Not even the price. 

What they really want is: 

1. A system that works, 
2. That’s easy to use, 
3. And doesn’t give them headaches.  

That’s it. 

If a product is clunky to control, hard to understand, or needs fixing all the time, it doesn’t matter how advanced it is. Clients just want something that blends into their home or building and works—flawlessly. 

Whether it’s from day-to-day chats or feedback from the field, the message is clear:  

✔️ Functionality 
✔️ Ease of use 
✔️ Reliability 

Aesthetics, innovation, even price—they all ranked lower. 

Why does this matter?
Because understanding what your clients actually value helps you design better systems, choose better products, and have smoother handovers.

So next time you’re planning a solution, remember: 
Simplicity wins. Functionality matters. And reliability is everything.